Lawn Care Business

Slow Release Fertilizer Services – Selling Slow Release Fertilizer Services by Building Value

Lawn Care Business Staff — Tue, 31 Jan 2012 12:23:39 +0000

Slow Release Fertilizer Services – Selling Slow Release Fertilizer Services by Building Value

Want to sell more slow release fertilizer services? Slashing your prices and throwing money at potential customers really isn’t the best option.

Try to think of it this way. First, you must impress upon the customer that he does indeed need lawn care. Let him do the talking. You must become an expert at listening. To start with, ask powerful questions which are open ended. “Let me ask, what did you like most about your lawn last year?” Next, try to find out who handled their lawn care last year. Did they do the work themselves or use one of your competitors? If they used a lawn care service, don’t say anything negative about them. If they did it themselves, you might mention the time it took away from doing other things they liked to do.

Briefly explain the facts about why your lawn care services and products are far superior to your competitor. For example, the customer may have been with company XYZ which used a quick release fertilizer on their lawn. Explain to them that a quick release fertilizer will last on their lawn for only a few weeks. Explain to them that in that time their lawn will be overfed with nourishment. Basically it would be like having an all you can eat buffet at the beginning of the week, and then not being able to eat for several days after that. Tell them that’s why the lawn looked so very green and lush in the early spring, and quickly lost its healthy look within short time. The customer may also confirm this by telling you he had to mow his lawn quite often. Now tell him about your special slow release fertilizer. Give him the facts, and do so briefly. Pause when possible to ask if he understands.

Next if possible, try moving to a powerful analogy. Paint a picture in their mind for them. Connect that picture to family, friends, home, hearth and loving memories. Now, tell the story in the future tense. “John, just imagine it is a lovely holiday weekend in the summer, and all of your family are going to be present that day. You’re sipping your coffee on your deck and smiling at your gorgeous, lush, green yard. It looks much like a high class golf course somewhere at a tropical resort in Mexico. You feel like you have won the lottery of lawn care. And, why shouldn’t you feel that way? John, with us out there, you’ll see a full, green and attractive lawn.”

Listen for the reaction of the customer. Pay close attention for buying signals. There’s no need to continue on with a sales pitch for your quality slow release fertilizer product and service if the customer has already shown great interest. Move right to the closing sales pitch.
Offer him two positive choices: your standard fertilizer service or your premium fertilizer service. Explain the strengths of both programs, and let him make the decision. Elaborate on your price and do the math with him. Do not compromise on your price. Explain you are a quality company which maintains equal prices to all. It is best to offer your customer payment options of a credit card over the phone or a check in the mail. Furthermore, offer any current discounts or incentives that you are running at that time.

Don’t forget to counter the customer’s negative replies! No one in the lawn care business ever gained success by accepting a negative answer. Come back with cheery, positive counter replies. Don’t give up! Build the value of your excellent slow release fertilizer and keep creating an amazing visual picture of what your lawn care service will do for the customer. Then, close the sale. If you follow these lines of thinking, you will have a chance for the best success in regards to selling your slow release fertilizer product and services. Also remember to thank the customer for his new business and tell him you look forward to seeing him on his property.

7 Ways to Crush it With Your Lawn Care Business TODAY!

Lawn Care Business Staff — Sat, 21 Jan 2012 15:03:41 +0000

Well, I’ve been asked about a dozen times already this month, “Is it too early to get my lawn care business started for this year?”

No, No, No! Now IS the time to start.
I know of several businesses that are making their decision on the lawn care company they are going to use for lawn services this year in the next few days.
If you want to mow their grass, service their irrigation system, and spray their turf, you would need to bid NOW!

If you wait until March or April to try to get new lawn care clients you have already missed the boat. Now is the time.

Yes, I know there’s a lot of competition. So what. There’s a lot of competition in every industry.
The lawn care industry is no different.
Competition just makes us all better in my opinion. It makes you work, smarter and do a better job!

So what do you need to do to start the new lawn care season? Here’s 7 things…

1. Make a simple plan. Decide how many new residential lawn care customers and how many new commercial lawn care customers you are going to get in the next few weeks. Goal setting is powerful. It literally changed my life. If you try it, it will change yours too.

2. Create a Facebook page for your lawn care business. Post what the lawn care and landscaping work you are doing with pictures!
Offer coupons and special offers for spring lawn cleanups, discounts for putting out mulch or pine straw, offer a free lawn analysis, etc. Tell all of your friends on there about your business.

3. Partner with other similar businesses. You would not believe the work you can get when another similar business tells customers about you. Talk to lawn fertilization businesses, pressure washing businesses, and house cleaning (maid) services. All of these will have similar customers to what you are looking for. There is no better way to get a new, well qualified, lawn care customer than have someone a customers trusts recommend you!

4. Order full color door hangers and flyers, put them out in the areas you want to service. Don’t print black and white flyers for your lawn care business. There are tons of places you can order really professional lawn care and landscaping marketing materials really inexpensively. Don’t skimp on this. Trust me. This, by itself, will set you apart from 99% of the other lawn care businesses in your city.

5. Ride around and look for work. I know a guy in the pressure washing business who has work booked 3 weeks out every week of the year. How?? He simply rides around, looks for things that need cleaning and talks to people. I know, super complicated isn’t it?
So while people are broke, whining they can’t find any lawn care work and such, this guy is killing it all year long.

6. Make notes and follow up with people. I see more guy lose lawn care work because they didn’t follow up. I’ve even heard people say ” I was going to let John’s Lawn Care Company” put out new pine straw for me or plant new shrubs but they never called me back after they gave me a price. That’s ridiculous. You are giving away money when you do this.

7. Use lawn care software to automate and help you run a better lawn care business. You can get software that will automate billing, scheduling and more. You shouldn’t have to do anything more than click a button to complete a visit, add that visit to an invoice, etc.
I know guys who literally don’t spend an hour a week doing paperwork any more. They complete jobs as they leave a customer’s property, they send invoices automatically each month and their lawn care customers pay the invoices online with a credit card.
What pays more? Doing paperwork or being outside doing what you love doing lawn care and landscaping??
Exactly. Spend your time getting new lawn care clients not doing paperwork.

There is no excuse not to dominate your local market this year.

Lawn Care Business Insurance

Lawn Care Business Staff — Tue, 10 Jan 2012 21:24:26 +0000

Insurance for your Lawn Care Business

Every business needs business insurance. Whether you’re running a car wash, delivering groceries or cutting hair, if you don’t have insurance, all it takes is one accident and you’ll regret it. The fact is that there are a lot of people out there who want a piece of you, and there are a lot of legitimate issues you can run into, and there are a lot of setbacks that can put you out of commission if you don’t have some form of coverage.

When it comes to insurance for your lawn care business, there are a few types of coverage that you will absolutely need to have, including…

Liability Coverage

Liability is one of the most important pieces of insurance for any business owner. This basically keeps you from getting sued right out of business. If somebody, for any reason, decides that you are at fault when they hurt themselves or are injured by your equipment or even on a lawn you just took care of, and they decide that it’s all your fault, well, liability insurance ensures that they don’t get any of your money for it. You may still want to fight them in court to protect your reputation, but at the very least, you have a way out if somebody decides that it’s your fault that they slipped on a lawn you just sprayed.

Lawn Care Equipment Insurance

Getting your equipment covered is just as important. Now matter how well you care for your equipment, the fact is that you never know what kind of disaster might take place. Your new assistant might leave the mower out in the rain, etc.
I’ve known more than one person who went inside to get a drink, while fueling up at a gas station, only to come back out to find their trimmers or edgers missing off the trailer.
There’s simply so much that can happen that you can’t possibly plan for, and that’s why insurance for lawn care businesses absolutely must include some form of equipment insurance.

Commercial Truck Insurance

If you’re relying on your regular car insurance to cover your truck, you may want to consider looking into commercial or professional auto insurance. These insurance packages offer coverage that regular car insurance cannot, including everything from business equipment insurance (if your property is damaged in a car accident, for instance) to employee insurance, should your employees get injured in an accident or cause an accident while driving your car.

There are a lot of other options for business insurance, but you should really consider checking out these three listed above.

Addition Services for Your Lawn Care Business to Offer

Lawn Care Business Staff — Fri, 15 Jul 2011 19:15:42 +0000

Addition Services for Your Lawn Care Business to Offer

Making money in the lawn care business is not difficult, but it can be limiting and the business is competitive. Once you have a lawn care business running smoothly, you need to employ the following tactics to dominate in your mowing area!

It often baffles me that people in the lawn care business so often limit themselves to just mowing lawns for money. They mow, they trim, they rake or mulch, and they leave a potential cash cow and run to the next mowing job.

Look, you already got the job. You are in! Leaving profits on the ground means you have to mow twice as many properties, usually, just to make as much as you could with fewer jobs.

How? By becoming a full-service outdoor lawn and garden business. Look what you can do with contracts you already have:

* Tree and hedge trimming
* Tree stump removal
* Tree and hedge removal
* Fertilizing
* Mulching / leaf removal
* Pesticide application
* Gardening/Landscaping
* Water garden installation and maintenance
* Outdoor lighting installation or repair
* Deck building
* Irrigation/Drainage
* Snow Removal
* Turf Management
* Weed Control
* Seasonal color rotations
* Aeration and over seeding
* Retaining walls
* Sprinkler systems
* Winterization

Think about what lawn care “add-ons” you can implement. People who need lawn care are also great prospects for outdoor lighting projects, path or walkway construction, gardening jobs of all kinds, new deck and patios, gazebo construction, planting and landscaping jobs, water gardens, you name it!

Lawn care is a big industry. Think about the Home and Garden channel and other television programs people are tuning in to. The ideas on many of the programs are great, but many people will still take the idea and hire someone else to do it.

Never think of your lawn care business as something that only deals with mowing, trimming, edging, and leaf removal.

You are leaving profits on the grounds!

Basic lawn care is for high-school kids. You are the professional and you are already “in” with your clients. Why spend more money on advertising to get new clients when you are leaving so much potential work undone with your current clients? You mow their grass and do basic lawn care. The possiblites are almost endless to add on all kinds of services that you could perform.

They already trust you and have hired you. You have already spent time and money grabbing them as clients. You are in the best position of anyone to be the one who installs their deck or lighting project! You can squeeze a lot of money out of your lawn care business by using mowing as the lead-in to more services that have a bigger margin of profit.

Take your lawn care business to the next level and become “the one to ask first” on all the projects related to lawn and garden work.

Many times you could have done the work had you only ask!!

I have heard time and time again customers make the statement ” I had no idea your company did that too”…

“Do You Want to Start and Run a Lawn Care Business?”

Lawn Care Business Staff — Wed, 13 Jul 2011 14:52:56 +0000

“Do You Want to Start Your Own
Lawn Care Business…?

(Or get your current lawn care business to make more money??)

Before I go on, I have to ask you this… why would you want to get advice from someone not in the lawn care business or who won’t even talk to you on the phone?

You can get in touch with me anytime at 256-413-8338
We still run a lawn business. If I don’t answer, please try back in a few minutes (we’re probably out of the truck)

In the lawn care service industry, new customers are being made for you every single day!

Do you realize that thousands of new homes and businesses are being built every year.

Someone has to landscape them and then maintain those lawns.
Why shouldn’t it be you??

Just in the small area where we’re located there were over 387 new homes built last year.
Think about that….
That’s 387 homes with new lawns (not counting all of the new businesses that were built).
Most of these homeowners will pay someone over and over again service their lawn every week.

The possibilities in this industry are just amazing.

Don’t you deserve to get your share?

Don’t think you can afford to get started…
It doesn’t really take a lot to get started. One of the great things about the lawn care industry is you can start small and move up as your business expands. I didn’t start with a new zero turn mower and a trailer full of trimmers, blowers and edgers. As my business quickly grew I added top notch equipment….but I didn’t pay retail for it. Curious how I did that?

What’s can an average day be like for you in your lawn business?
Here’s an example of one of our recent days…

It’s Thursday and we have 14 properties on the schedule.
We arrive at the first neighborhood. Here, there are 3 houses in a row, which I really like because it’s basically like mowing one big lawn.
We charge $40 each to do these lawns.
While my helper starts trimming I fire up the zero turn mower and get going.
We’re almost done with the second house when one of the homeowners comes out and asks me if I can add some new mulch to her flower beds and around the trees.
I give her a price and she tells me that the price sounds good and to go ahead and do it.
(We won’t have to make a special trip. We can do the mulch on our next regular visit.)

On to the next neighborhood where we have 5 lawns to do. These lawns are $35 each (which is our minimum charge)
This is a garden home community so the lawns are small and the homes are really close together. We use our 42” walk behind mower for this neighborhood.
These 5 lawns are not connected but they’re so close we only have to unload once.

Now on to the final 6 lawns to service… These are all in another subdivision and are larger “estate size” lawns. These lawns are range from $50-$75.
The last time I was in this neighborhood I dropped off full color postcards that show our low voltage lighting we sell and install. One of the homeowners called me a few days ago so while I’m here I’m going to write up an estimate.
Another homeowner is supposed to call me and let me know when we can do a demonstration for them…

Get back to the truck and check my messages. I had a call from a customer I had dropped off a lawn care proposal for a few days ago. They want us to service their lawn starting next week.

We stop to fill up our equipment and truck for the following day and head for home….

So let’s see how we did:
I had 14 properties to service today. I grossed $640 for the day and didn’t work a full 8 hours.
In addition to this I have a customer wanting us to do a mulch job as soon as possible, I found out we picked up a new client for lawn care, and I gave an estimate on installing a low voltage lighting system.

All in all I would say it’s been a good day. This was an average day for us. Sometimes we may make a good bit more depending on what we are doing for the day….

How long did it take us to get to this point in our business?
Less than one season….
Once we learned a few marketing secrets (our competition is not even aware of) we began to have more work than we could get to. At that point we started picking and choosing our clients a little more carefully.

I want to share the secrets to our success with you.

Do you make these mistakes estimating?
I’ll show you How to estimate quick, easy and accurately.
Did you realize if your estimates are off by just $5-$10 per job, you are losing thousands of dollars each year?
Don’t fall into the trap of being the cheapest guy in town. his course will teach you how to estimate quickly, accurately and bid the jobs that will skyrocket your lawn business.
*I’ll even give you an estimating worksheet I use for bigger jobs.

See how easy it is to move from residential to commercial accounts.
Looking for those big year-round accounts?
I’ll show you how to do it!

Pre-written lawn care proposal and cover letter that you can just simply customize for your business. No need to rack your brain in writing your own.
I’ve made it easy for you to give a professional proposal along with a cover letter to give your customers. It comes in an easy to edit Word document and you can add your logo, etc to it with no problem.

A Pre-written, customizable, yearly lawn care service contract.
This contract can be used for residential or commercial accounts. I’ve even included a video to show you how to fill them out!

Customer Profitability Worksheets. Find out fast and easy if a customer is money maker or costing you money. You’ll know whether to go up on the prices or just weed out the less-profitable clients.

Letters You can customize these in a snap and send to your present customers or potential customers. These include:

Customer Referral Letter
Raising Prices
Customer Survey
Welcome to the Neighborhood
And much more …

How to choose and set up your lawn care trailer. We’ll show you how we set up our trailer from start to finish….You’ll see the racks and modifications we made step by step along with detailed pictures to make it easy for you to do the same with your lawn care trailer.

Many great add-on services so that you can make money all year round.
I’ll tell you more about:

Aeration
Fall Leaf Removal
Low voltage landscape lighting
OverSeeding
Irrigation
Dethaching
Fertilization and more…
(We make almost as much doing one of these as we do mowing!! I’ll share with you which one…)

How to adjust your cutting techniques to fit different grass types. This information alone will make you look like an accomplished expert from day one.

Learn faster ways to mow while saving more on fuel and still make more money. Time is money. You cut faster, you make more money. It’s that simple.

Learn all about fertilizers. The best fertilizers to use, how often and tips on growing the greenest grass possible.

You get our new full color flyer templates that are just waiting to be customized with your business info. These are proven to build your lawn business fast. You can only get these from us!

Discover surefire ways to get tons of new customers.
And no, it’s not putting flyers in mailboxes –which is illegal according to the US Postal code.

I’ll give you several business card templates you can use for your lawn business. I’ll also show you where to get them printed for the best price.

Over 25 ideas for names and slogans you can use for your new lawn care business. You’ll have fun choosing the one that matches you. You’ll be surprised to know what a cool name can do for your business.

Many cool logo designs for you to choose from for your lawn care service. You want to stand out from the crowd and make your lawn care service look professional.

Lawn Care Insurance and Bonding - Learn what types of insurance to get for your business. Don’t overpay! Get only what you need. I’ll guide you in making the best decisions in insurance choices.

Learn about the lawn care service business industry magazines that you’ll want to subscribe to immediately. Now that you are in the business, read what the professionals read.
You can’t get these magazines at the local news-stand but we’ll show you how and where to get them (some of them FREE!)
How to choose your equipment such as a Zero Turn Mowers, Walk Behind Mowers, Edgers, Trimmers and Leaf Blowers. I’ll show you a trick I use to buy like new equipment at big savings.

Several coveted “secrets of the trade” that may make other lawn care business owners more than a little upset … but you deserve to know these if you’re serious about making a lot of money in this business.

Instant download. You will get started with your lawn care business TODAY! We’ll rush your package out to you the same day you order but you can also download everything so you can get started now.

You’ll get all this and more in easy to read language.

Nothing that takes a college degree to understand. Everything is written in plain English.

So How Much Will All This Cost?

That’s the best part …

Even if you forget the years of experience and knowledge packed into this program,
to develop this course from scratch will easily cost you thousands of dollars.

Just the lawn care contracts, proposal letters and forms would cost you a few hundred dollars
if you were to get a lawyer to write them up.

We’ve literally taken out all the hard work and rough edges from starting your lawn care business.

I’ve lost my marbles. But you can have this entire package for less than the cost of dinner and a movie.

Yes, the entire course!
It includes our guide, audio CD, and our new lawn care estimating software, and our lawn care contract and proposal writing software is all yours for only $47.00!

But don’t hold me to this price for too long because my business
associates are already accusing me of giving away too much, so I’ll have to raise the price very soon.
And because I wanted to be sure that I was giving you the best deal,
I went ahead and bought all the other similar courses selling online right now.
After comparing them to ours, I became more convinced that I’m losing big
money by giving away a valuable package like this at such a low price.

So before I change my mind and while you’re still thinking about it, click below
to order your copy right now! As an added bonus and just because you’re ordering today
we’ll also add to your order our new Lawn Care Calculator Software and Lawn Care Letter/Contract Software FREE !
Get Your Complete Lawn Care Business Guide, Audio CD , and FREE bonus Lawn Care Calculator Software NOW for only:

CLICK HERE To Get Your Lawn Care Business Package

And of course your order is backed by our 100% money-back guarantee.
No questions asked. If for any reason you are not completely satisfied with your purchase,
simply return the course within 365 days and we’ll refund the full amount.
That’s right, I will give you a FULL YEAR to use our info!
So you have nothing to lose and all to gain. All the risk on me.

I understand, $47 is $47, but if you pick up just ONE new customer
this course has paid for itself already!

P.S. Remember that you get our complete and amazingly simple
Lawn Care Business Guide, Lawn Business Audio CD for the ridiculously low price of $47.00 with our 100% Satisfaction Money-Back Guarantee.

You get instant download access to our new guide and our new lawn care calculator software
while you wait on the shipped CD’s to arrive at your home.
(We may stop offering the FREE extra lawn care calculator and letter writing software anytime.
My business partner is already mad about me giving this away!)

P.P.S. Isn’t it about time you get ahead financially, rather than just sitting by
and watching others enjoy the good life? There’s no time like the present!
The power is now in your hands to make a difference in your life and that of your family.
No excuses.

Lawn Care Services

Lawn Care Business Staff — Mon, 04 Jul 2011 14:35:10 +0000

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